Insights

Research, data and practical guides.

Industry figures, regulation and step-by-step playbooks. Every figure links to its original source.

Latest

Phones and enquiries

AI phone answering for trades: how it works

How AI phone answering works for UK trades: what it can answer, book and hand over, where it falls short, and the questions to ask before you switch it on.

7 min read

Phones and enquiries

See all

Phones and enquiries

AI phone answering for trades: how it works

How AI phone answering works for UK trades: what it can answer, book and hand over, where it falls short, and the questions to ask before you switch it on.

7 min read

Scheduling and dispatch

See all

Scheduling and dispatch

Planning multi-day jobs without leaving gaps

Sequence trades, materials and customer updates across a longer job: a planning pack, a day-by-day plan with hold points, and what to do when it slips.

7 min read

Customer experience

See all

Customer experience

Responding to negative reviews as a tradesperson

How to reply to a bad Google or directory review as a UK tradesperson: triage steps, reply scripts, what never to write, and how to handle fake reviews.

7 min read

Book a demo

See Ava handle your calls.

Book a short demo. We’ll walk through your calls and workflow, and agree what Ava should take care of.

Book a demo